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The rules of the game

Key findings from new research that provides insights on the practical application of gamification techniques, particularly in APAC, are highlighted in this paper. The authors explore how differing cultural tendencies might affect someone's...

Catalogue: Asia Pacific 2017: Discoveries
Authors: April (Fanpan) Zeng, Jennifer Serrano, Pete Cape
Company: Research Now SSI
December 4, 2017
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Citation

Zeng, Serrano and Cape (2017a, December 04). The rules of the game. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-rules-of-the-game